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sharma Raj
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sharma Raj
Measuring Customer Experience for Sustainable Growth in the Middle East
In today's hyper-connected Middle Eastern markets, delivering exceptional service is no longer enough to guarantee customer loyalty. Brands must continuously measure, refine, and optimize their
August 05, 2025
sharma Raj
AI in Market Research: Transforming Data into Strategic Power
The New Era of Market Understanding The world of business has always depended on research, but the speed and complexity of today's market have fundamentally changed
August 01, 2025
sharma Raj
Advertising Pre Testing: The Step That Saved Us from a Costly Campaign Mistake
When Creative Excitement Meets Market Reality We were just weeks away from launching our biggest campaign of the year. The creative was bold, the visuals stunning,
July 31, 2025
sharma Raj
Reclaim Brand Relevance with a Strategic Brand Tracking Survey
The Problem: Brands Are Flying Blind in a Noisy Market Today's digital landscape is overflowing with marketing noise, fragmented attention spans, and fierce competition. For most
July 28, 2025
sharma Raj
How Brand Tracking Drives Marketing Effectiveness
The Need for Continuous Brand Monitoring In the fast-moving world of marketing, what you don't measure, you can't manage. Every successful brand campaign needs more than
July 21, 2025
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